Branding & Identity

Branding and identity; fashion design.

A full branding package complete with logo, business cards, stationary set, photography of clothes and layout for magazines and newspaper ads was developed for Smitten.


Smitten, a fashion label to fall in love with. One-off, haute couture designs.

1. struck, as with a hard blow.

2. grievously or disastrously stricken or afflicted.

3. very much in love

Anyone who has ever been smitten before can relate to at least one of these interpretations.. the feeling is brought on when you see the bespoke clothing that this brand offers.






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